It doesn’t sound much, does it?
But how many coffee shops have you been to that can’t make a cup of coffee?
How many plumbers have you had who weren't much good at being plumbers?
And how many times have you bought something and thought 'I'll never buy that again'.
Yup,to do one thing well can take a lifetime to learn.
Even making a simple loaf of bread can take ten years to master.
But the rewarding thing about business is that if you can do one thing
well, it will be enough to keep you in business.
So choose your thing carefully.
Find your love.
Find the thing you think you can shine at.
Then work at it.
And be prepared to keep working at it.
Hone it. Push it. Master it.
And in time you can say that you do that one thing well.
Evan Williams describes it as being narrow.
Google didn’t try do everything well.
They did less.
But they did it better.
It had less on its search engine than others, but did it faster and more
Less is a good master.