david hieatt

Fallow Friday


Don’t go to a meeting.

Don’t give out.

Don’t email.

Don’t twitter.

Don’t blog.

Don’t use your mobile.

Go see a film.

Buy a great book and read it cover to cover.

Go to a comedy hour.

See a show.

Go to the museum.

Buy ten magazines and actually read them.

Watch a great talk.

Buy some new music and listen to it.

Go for a run.

Play football. Play tennis. Play marbles.


On a farm you have to learn you can’t just take from a field.

You have to give it input for it to output.

And even then a field will have to fallow every now and again.

Otherwise, the law of diminishing returns will set in.

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