david hieatt

A million trees

The best ideas get you to use your current behaviour to change something.

BRIEF

Create a campaign that supports Million Trees NYC’s mission to empower New Yorkers to plant and care for trees through the city, while at the same time modernizing their image and helping them reach their desired demographic. THE CHALLENGE: Making the Million Trees NYC brand stand out in an urban setting full of noise, lights and distractions, without changing their message or integrity.

Art Director Agnes Stenberg-Schentz Copywriter: Alexandra Arvidson Copywriter: Desire Engstrom

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