I took a look around to see which company I could call my jeans brand.
And I couldn’t find one.
So I am going to start a new jeans company in the spring.
I like quality. I like design. I like utility.
I like trying to change business models.
I like working for my customers.
I like working with talented enthusiastic people.
I like it when a company is striving to change things for the better.
I like being David in a world of Goliaths.
But I didn’t want to run around the same track again.
I wanted to do it differently this time.
So how are we going to do that?
Time, as they say, will reveal all.