david hieatt

Time to go again


I took a look around to see which company I could call my jeans brand.

And I couldn’t find one.

So I am going to start a new jeans company in the spring.

I like quality. I like design. I like utility.

I like trying to change business models.

I like working for my customers.

I like working with talented enthusiastic people.

I like it when a company is striving to change things for the better.

I like being David in a world of Goliaths.

But I didn’t want to run around the same track again.

I wanted to do it differently this time.

So how are we going to do that?

Time, as they say, will reveal all.

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34R please.

Have you checked out Tender, they sound a lot like your description.

Great News! I've had to stop buying Howies cos of a crazy sizing policy wiping out a demographic who are blest with a 38 inch waist and a long leg. This couldn't be more timely with my final remaining pair of 38L howies finally succombing to the strain. Today they gave a final sigh as they split just where they shouldn't. There is only so much patching up I can do so please please include a Long leg in your 38 inch waist range. Otherwise I'll be forced to go without christmas pudding this year and slim myself into a 36L. Cheers!

Good news indeed David. Keep the quality high and I will buy.

Good to hear!

Let me know if you need a tester - I'm on what seems to be a never-ending quest for good fitting jeans. Size 14 sporty girls that have thighs and bums are sorely under-catered for (even at Howies!).

Best of luck David. If your jeans are anywhere near as good as your blog is thought provoking, then they will be ace.

Oh, when you start your jeans company, you can use “I Like” as a tagline. Hehe, I thought about it because of this post. You can also use Facebook as a good promotional tool! It has a “like” feature, right? :D Good luck!

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