david hieatt

9am start.

Good morning, I guess you are all here because you want to go and start something. That’s good. Most businesses fail because they never start. So you are going to be ahead of just about 99% of people. 
So let me ask, what is everybody planning to do? If it’s a secret, keep it that way. If you are happy to share it, then that’s cool too. Also which brands inspire you and why. And today, there’s a lot to cover, if there is anything you want to learn in particular, say now.

Today is going to be me going through 12 key points on building a brand with little money.

1, Love.

The easiest way to get your customers to love your brand is for you to love it first.

The biggest mistake you can make in life is to do something just for the money. It is one of the biggest sadnesses of man. People living for the weekend are people who are dead 5 days a week. Because they are doing the thing they don’t love to earn money so they can do the thing they do love on the weekend. They are alive two days a week.

Don’t do it. You can always make more money, you can’t make more time. So here is some advice: Find your love. And make the thing you love doing the thing you do the most. Not just on weekends. But all the time.

Oh, and the good news is if you love doing, you will get good at it. Work will never feel like work. And in the end, all that love will show in your product, your service, your business. 
Love pays well. Not just in a pay cheque but in your health, in your happiness, in your day to day, in your family life.

My old boss was a difficult but wise man. His advice was to chase the work, not the money. The money will come. And he was right……