1, Don’t follow.
2, Don’t seek consensus.
3, Trust your instinct.
4, Look for what isn’t there. But should be.
5, Ideas make you stand out. Great ideas make you standalone.
6, Ask dumb questions. They are not that dumb.
7, Most great ideas have difficult births.
7, Inform your ideas from what you see, what you hear, what you feel.
8, Don’t chase a fashion. Go where others haven’t.
9, Remember, ideas are plentiful. People who make them happen are not.
10, Don’t let your idea down: Execute well.
11, Good execution is hard.
11, Find the very best people you can and work with them.
12,Timing is important.
13, Love what you do. Or don’t do it.
14, Answer common problems.
15, ‘Standing still’ is just a nicer way of saying ‘going backwards’. Don’t stand still.
16, Fallow. Creativity needs rest.
17, Some ideas look good on paper and suck in real life. And some suck on paper but work in real life. Don’t be quick to judge your ideas.
18, Disrupt the status quo, or you’ll soon become it.
19, Failure is informative.
20, Optimism helps.
21, There are no short cuts. Do the work.
22, Luck matters.
23, "If you are going to try, go all the way. Or don’t even start." CB