david hieatt

Dig where you stand.

When you run a small company, next week is always the biggest week.

And next year will always be your most important year.

That tends to breed a culture of not ‘digging where you stand’. Of not focusing on today’s problems, because tomorrow will fix them. It doesn’t.

The reason next year’s product will not be ‘the one’ will be for the same reasons as this year’s isn’t ‘the one’ either. For a product to truly change, you have to first change the culture or the thinking that will produce it.

Part of this is accepting that your current project, product, website, blog, is the one. So commit to it. Iterate like crazy on it. Make this your best work.

You are here. Dig.

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