david hieatt

Dig where you stand.

When you run a small company, next week is always the biggest week.

And next year will always be your most important year.

That tends to breed a culture of not ‘digging where you stand’. Of not focusing on today’s problems, because tomorrow will fix them. It doesn’t.

The reason next year’s product will not be ‘the one’ will be for the same reasons as this year’s isn’t ‘the one’ either. For a product to truly change, you have to first change the culture or the thinking that will produce it.

Part of this is accepting that your current project, product, website, blog, is the one. So commit to it. Iterate like crazy on it. Make this your best work.

You are here. Dig.

Enhanced by Zemanta

« Big companies have forgotten what its like to go to work in its underpants. | Home | In a busy world, be human. »


Subscribe via RSS to the conversation related to this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

©MMX David Hieatt. Powered by TypePad