For me, the most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change.
These companies feel human. The founders tell us how the world could be. They bare their soul to us.
These companies have a reason to exist over and above just to make a profit: They have a purpose.
Yes, we admire the product they make. But the thing we love the most about them is the change they are making.
We love purpose-driven brands.
Photo Credit: Andrew Paynter.