david hieatt

Find Your Love.

Photo

For me, the most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change.

These companies feel human. The founders tell us how the world could be. They bare their soul to us.

These companies have a reason to exist over and above just to make a profit: They have a purpose.

Yes, we admire the product they make. But the thing we love the most about them is the change they are making.

We love purpose-driven brands. 

 

Photo Credit: Andrew Paynter. 

This is an excerpt from my new do book: Do Purpose. Why brands with a purpose do better and matter more.

 

 

 

« To think different, do different. | Home | Sane People Quit. »

Comments

Subscribe via RSS to the conversation related to this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

©MMX David Hieatt. Powered by TypePad