david hieatt

Culture is a funny thing. You can't see it. But you sure know when it's not there.



Your company is only as strong as the people that work in it.

The people are only as strong the culture that exists within your company.

And the purpose of your company, its reason to exist, will define the culture.

Teams build a business. But culture builds a team. So your culture is pretty important.

Culture is a funny thing to talk about.

You can't see it.

You can't feel it.

But when it's not right, you can both see it and feel it.

Culture is not a big thing. Just lots of small things.

Patagonia let their people go surfing when the surf is good. At my Hiut Denim Co, every pair of jeans is signed by the GrandMasters who made them: All artists sign their work. At Nike, it created a group called the Ekins. They know Nike backwards. Some even had a Tattoo to show they were part of the elite.

When you define your purpose, it attracts like-minded people as a moth is attracted to light. So define it well.

More info on my Do brand workshop - Wales. Oct 17th.

More info on my Do brand workshop - London. Dec 5th.

My new book: Do Purpose. Why brands with a purpose do better and matter more.  


« Teams gather around change. The bigger the change, the stronger the team. | Home | Make the hiring process last as long as you possible can. »


Subscribe via RSS to the conversation related to this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

©MMX David Hieatt. Powered by TypePad