david hieatt

Teams gather around change. The bigger the change, the stronger the team.

Content factory
Your purpose will define your product. The culture of your company. The people you hire. Even your customers who buy from you. And ultimately it will define how successful you are. But perhaps the most important thing that your purpose gives everyone in the company is a clear understand of why the company exists. Everyone in the company understands what it is that you are going to change.

Change is your secret fuel. People want to be part of change. People want to be part of history. Teams gather around ideas that will change things.

That’s why your purpose matters. It builds teams who are passionate about the project. They are there to make a difference, not just to make a quick buck.

When a team is motivated, when a team understands the change it will make, even when the odds are stacked against it, it is hard thing to stop.

More info on my Do brand workshop - Wales. Oct 17th.

More info on my Do brand workshop - London. Dec 5th.

My new book: Do Purpose. Why brands with a purpose do better and matter more.  






« Answer a need: Yours. | Home | Culture is a funny thing. You can't see it. But you sure know when it's not there. »


Subscribe via RSS to the conversation related to this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

©MMX David Hieatt. Powered by TypePad