Your purpose will define your product. The culture of your company. The people you hire. Even your customers who buy from you. And ultimately it will define how successful you are. But perhaps the most important thing that your purpose gives everyone in the company is a clear understand of why the company exists. Everyone in the company understands what it is that you are going to change.
Change is your secret fuel. People want to be part of change. People want to be part of history. Teams gather around ideas that will change things.
That’s why your purpose matters. It builds teams who are passionate about the project. They are there to make a difference, not just to make a quick buck.
When a team is motivated, when a team understands the change it will make, even when the odds are stacked against it, it is hard thing to stop.