“How to build a great brand with very little money”.
David Hieatt is co-founder of The Do Lectures. And Co-Founder of Hiut Denim Co. He has built companies with strong brands using some simple rules that anyone can use.
What you will learn?
How to tell your story?
How to give your brand a voice?
How to get people to love your brand?
The importance of 1000 true fans.
How to use the real advantages of being small?
Is your idea going to change anything?
How to put a moat around your idea?
How to identify a niche before others?
The importance of being first.
How to fund it without losing control?
How to build a great team without employing anyone?
Price - £300
Price includes – Great lunch with the best local ingredients.
Plus teas, coffees and snacks throughout the day etc.
Location: The Hub, Westminster.
Sept 13th. 10am-5pm.
Some books are more important than others. That’s because they contain an irrefutable truth. And once you know that truth and what it means to you, and how you need to use it in order to change things, then it is indeed life changing.
Many, many books claim that. But few really are.
‘The 80/20 Principle’ by Richard Koch is one of those rare books that you can indeed call life-changing. And business-changing too. It has a simple premise: 80% of the results come from 20% of the causes. This thinking originally came from an Italian economist called Vilfredo Pareto. In 1906, he created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth. It became known as Pareto’s law. But it was actually an American Dr. Juran's observation of the "vital few and trivial many" that gave the principle a broader spectrum. And so the principle that 20 percent of something always are responsible for 80 percent of the results came to be.
If you think about your business, and apply the 80/20 principle, you will see that how uncannily accurate it is. 80% of your businesses revenue comes from just 20% of your customers. 80% of your businesses biggest successes come from just 20% of your people. Once you are aware of this truth, you can start to focus and spend more time on what matters: The 20% of the vital few.
Just imagine if you spent more time on the things that made the biggest difference and not on the other stuff that really doesn’t matter as much to your business. So anyway, go buy the book. It’s great. But the reason to write this today is he has a new book out called the 80/20 manager. So watch out for that.
Here is Richard’s blog: Find your horse to ride, which is a great read. And gives you an idea how good the book is going to be.
If you are going to start a business, read this book. If you are running a business, read this book. If you are hiring people, read this book. If you are expanding, read this book. If you are contracting, read this book. Basically, if you have any thought of running a business, you just gotta read this book.
Les McKeown has launched and managed over 40 businesses. And it shows. This is not a book written by a theorist. This knowledge comes from being at the coal face. It’s simple, practical and bloody essential.
Les spoke at The Do Lectures last September. I was looking around at the audience as he spoke and all the entrepreneurs were sitting there and they all looked a little uncomfortable. Les was holding a mirror up the them and me. And we all recognised ourselves in what he was saying.
When you are running a business you tend to think your problems are unique. It’s a lie. The things you are going through follow a set pattern. And once you know that, once you know where you are in that set pattern, then it becomes easier to understand what to do to get your business to be at the stage that you want. And not the one you are in.
The book has really helped me think about the businesses I run. I think it gives you an overview of each defined stage of your business. In a way it gives you confidence to know what you are going through is not unique to you. Once you know that, you can take the emotion out things. And make decisions that will get you to where you want to get to.
It tells you how to hire differently in the different stages, it tells you about the tensions between founders and managers, and it does all this by giving you real life examples which works for me. I relate to the examples given.
At the same time of reading this, I was reading Steve Jobs biography. I can recommend reading these books in tandem. They give you different things. But you need both to succeed in business.
Yes, If you are running a business you should read this book. And then read it again. Essential.
Predictable Success – Les McKeown.
Wall Street Journal Bestseller.
I met Al Humphreys at last year's Do Lectures.
He did a wonderful talk that inspired me.
The reason I jump into rivers when I run is down to him.
He kindly put me in his fave blogs, which made me feel a bit guilty cos I had forgotten I had one.
So he got me writing again. (Cheers Al)
Here is his list.
He asked me to write my list of fave blogs too. (working on that).
Sign up to his blog. Watch his talk. Buy his book.
But the explosion of quality blogs in recent years means that I now also spend about 10 minutes each morning scanning through the list of blogs I subscribe to. (Still don’t understand RSS? You should. Click here for an explanation.) Blogs that teach me, bring important things to my attention, entertain me, and challenge me to think.
Today I am going to share a selection of some of the best blogs that I read regularly. But I am also asking for suggestions again. I’d love to broaden my reading and my education, so please do post links to any good blogs in the comments section below. Don’t be shy to promote your own blog too! Let’s try to build a good, broad resource that will be helpful for lots of people.
In no particular order, here’s a list of the best blogs that I dip into regularly.
Clearly I would not have the time or the inclination to type in the www… for each of these sites to see if anything has changed on them. That’s the beauty of RSS feeds, and why you should subscribe to the RSS feed ormonthly newsletter for my site right now.
The Unstoppable Power of Leaderless Organizations is a 2006 book by
(Just starting reading it now.)
1, Genuine interest in others.
2, Numerous loose connections, rather than a small number of close connections.
3, Skill at social mapping.
4, Desire to help everyone they meet.
5, The ability to help people help themselves by listening and
understanding, rather than giving advice ("Meet people where they are").
7, Trust in others and in the decentralized network.
8, Inspiration (to others).
9, Tolerance for ambiguity.
10, A hands-off approach. Catalysts do not interfere with, or try to control
the behavior of the contributing members of the decentralized
11, Ability to let go. After building up a decentralized organization, catalysts move on, rather than trying to take control.
The ten "rules" are:
1, Diseconomies of scale- Big companies have power.
2, Network effect - every additional person makes the organization stronger.
3, Power of chaos.
4, Knowledge at the edge - information about the organization is open to everybody.
5, Everyone wants to contribute - self-motivated employees.
6,Beware the hydra response.
7, Catalysts rule.
8, *Values* are the heart of any organization or network.
9, Measure, monitor, and manage.
10, Flatten or be flattened.