david hieatt

75 posts categorized “inspire”

Your weakness could be your Strength

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Here are some weaknesses of the iconic Do Lectures Wales:

1, It is hard to get to. It takes place on the far western edge of Wales.

2, The Wifi is woeful.

3, It lasts for 3 days. And 3 nights.

4, 150 people is its limit.

5, You have to camp.

Here are some strengths:

1, As it takes so long to get to, speakers stay for the entire time.

2, People have to put their phones down and talk to each other.

3, First day, awkward. Second day, ice broken. Third night, 4 am camp fire pals..

4, You get to talk to everyone. 

5, You go home smelling of wood smoke. And are proud of the fact.

 

The Do Lectures. Remarkable stories from remarkable people.

Do Wales. June 4th-7th.www.thedolectures.co.uk
info@thedolectures.co.uk


My Book:
http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

 

Want interes-ting things to happen? Do interes-ting things.

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I don't think you can separate jeans and music.

Hiut Denim Co has made jeans for some great musicians from The Stranglers to the Arctic Monkeys. 

We briefed Weareknit, an uber cool technology company that makes ideas come to life, to make that link even stronger in this crazy digital world.

This is what they come up with. The Internet of radio. It allows our followers on Twitter to chose the music that the factory listens to. All our Twitter followers have to do is write: #hiutmusic followed by the name of the artist and the track. And that's it. Then it plays that track at the Hiut Denim Factory. I love this connection of making a great pair of jeans and this digital world we live in. 

When a company has no marketing money, it has to do interesting things. Or die.

The more we do interesting things, the more interesting things happen.

I love that equation.

Here's a film to explain more: http://hiutdenim.co.uk/blogs/films

 

The pursuit of better, not bigger.

Yr Book 3  - Single Track

After The Do Lectures last year, I had some help from an attendee in packing up mattresses into black bin bags. We got talking.

Her view on The Do Lectures was it was amazing. But she thought we would have problems with it. And those problems were how were we going to keep it small. Because it was so amazing. And he belief was one day, word would get out.

She had lots of ideas with what we could do with it. Mind you, as it I found out later, she had over 40 patents to her name, so having lots of ideas came easy to her.

And yes this year we are going to try her ideas out. Plus lots more. It will be no bigger than last year. We are limited by the size of the barn. And parking. Instead our efforts will be concentrated on making it more magical, have more surprises, more craziness, more magic.

But as it stands now it can’t get any bigger.

I take comfort from what Rene Redzepi has done over at Noma. It seats just 45 people. And yet it has a world-class reputation. And has changed how we view Denmark.

I have some regrets about The Do Lectures. When Mickey Smith spoke at the Do, I had an idea about covering the floor with seaweed so we would all get a sense of the sea. I got busy, and I didn’t follow though. Last year, I wanted to build a death slide. A waterslide that went down the field. But again, we ran out of time.

But this year, we have had time to dial up the craziness. We can’t fit more people in, but we can fit more magic in. 

The Guardian put The Do Lectures in the top ten ideas festivals in the world. But being amongst the best is not good enough. We need push on ahead.

From the very edge of West Wales, we are dialing up crazy.

The Do Lectures. Remarkable stories from remarkable people.

Do Wales. June 4th-7th.

info@thedolectures.co.uk

My Book:

http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

Photo by Andrew Paynter.

 

 

People don’t forget stories. They forget facts.

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Stories are important. They have a power to change things. Stories are how we learn. They can change how we do things.

They explain complex things simply. They inspire us. They spark our imagination. They often have a moral to share. With each great story comes life’s important lessons. About determination, about struggle,about what drives us, about why we never gave up.

When you have heard a great story, you seldom forget it. They stay with you. 

The Do Lectures. Remarkable stories from remarkable people.

Do Wales. June 4th-7th.

info@thedolectures.co.uk

My Book:

http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

Photo by Andrew Paynter.

 

Why I get asked about a 20 year old T-shirt?

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The other week I found myself in Lisbon at Monocles Quality of Life Conference. I can recommend both wholeheartedly. I had a great time.

Anyway, I was at brunch on the Sunday with everyone saying goodbye to people they had just got to know.  Then I started to chat to someone. It turns out they worked at Airbnb. I had briefly met one of the founders the previous night, so I figured a team of them was there. I was right. I soon got introduced to a couple of more.

One of them wanted to show me a bag he had designed. It was pretty cool. The material was tough. It was 4 times stronger than Kevlar. (Or so I remember). It was designed to hold a million dollars. But there was a smaller one that would hold ½ million dollars. I told him I loved the idea. It was remarkable. By that I meant I would go and remark upon it, as I am doing here.

After he showed me his bag, I was standing there thinking wow, that is cool. Then he asked me a question: Did I really do the shoplifter T-shirt? A T-shirt that set off the shop alarms. A T-shirt that got banned by the Police.  A T-shirt that was done over 20 years ago.

Ideas that get remarked upon are powerful.  They tell stories. They become myths. They don’t get forgotten.

The Do Lectures. Remarkable stories from remarkable people.

Do Wales. June 4th-7th.

info@thedolectures.co.uk

My Book:

http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

Photo by Andrew Paynter.

Be First On The Train. That way, you get a seat.

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How do you get big on Twitter? How do you get big on Instagram? The answer is to be there before others get there. Just like a train, get there early

For those who don’t know it, Periscope is a live streaming video free app. It looks like it will be huge. But it is early days.

But here is the thing. If you want to big on Periscope, don’t wait till wait it gets big. Do your learning when not many people are there. Work stuff out. Get good at it. And as you work it out, you will build an audience.

When we had our Hiut Denim Open Day, we live streamed it on Periscope. One of the first companies in the world to do its Keynote on it.

Did we know how to use it? Not really. We are learning by doing it. Our hunch is that it will be important for us. We have no marketing budget, so we looking for ways to tell the world we are here. But, as importantly, to have a way of speaking to our customers. To learn from them. To find out how to get better.

Right now, the audience on Periscope is small. But not for long. And when it changes, it will change quickly. And it will change en masse. So before it does that, I just thought I should grab a seat.

Oh, happy Birthday Periscope. It was one month old on the weekend.

Do Wales. June 4th-7th.

info@thedolectures.co.uk

My Book:

http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

Photo by Andrew Paynter.

 

 

 

 

 

 

 

Switch the Auto-pilot off.

 

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Great things don’t come from comfort zones.

Great things don’t come from the mainstream.

 

Great things come from the edge.

From the fringe.

 

From the weird.

From the odd.

 

The mainstream adopts things.

The mainstream doesn’t create things.

 

Want to think different?

Leave your norm.

 

Turn off the Auto Pilot.

And head to crazy.

 

Do Wales. June 4th-7th.

info@thedolectures.co.uk

My Book:

http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

Photo by Andrew Paynter.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The lies we tell our ideas.

Yr Book 3 - Sea shot

 

It’s not the right time.

I won’t ever get this funded.

I don’t have enough experience.

This can only happen in Silicon Valley.

Everyone is smarter than me.

The line that marks the starting line is invisible, but the barriers that stop us going past it are put there by us.

And will have to be removed by us.

Do Wales. June 4th-7th.

info@thedolectures.co.uk

My Book:

http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

 

 

Competition is a fact of life.

 

Elefante

If you innovate, you will be copied.

It’s like a rites of passage.

If you have a patent, you are more protected.

But it’s not bulletproof.

Dyson had a patent and he got copied by Hoover.

How do they sleep?

They sleep just fine.

They don’t have your code of honour.

It’s dog eat dog for them.

You can be angry.

You can be right.

You can be hurt.

But you won’t change them.

Yes, you have protection like Patents, Trademarks, and Copyrights.

All of them afford protection of your way of doing things. All of them are important.

But maybe the best protection is this:

To create a culture of ideas, to never stand still.

That way they will never catch up with you.

And you get to win.

My Next workshop - How to build a great brand with very little money. Wales. June 26th.

My Book. Do Purpose. Why brands with a purpose do better and matter more'

The Do Lectures. Remarkable stories from remarkable people.

Do Wales. June 4th-7th.

info@thedolectures.co.uk

 

 

 

 

Digital needs Analogue.

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Recently we sent out our first paper mailer at Hiut.

It was designed by Nick Hand. The illustrations were by a young talent.

It was printed on Nick Hands letter press. Less young talent.

We hand folded them. We hand stamped Hiut on each envelope. We put each address on. We even de-duped by going through each pile.

In a digital world, isn’t all this just a pain in the ass? For sure, it took us some time. And the late nights by the team just sticking labels on to envelopes has been something. (Thanks Naomi, thanks Rob)

But something tells me that digital needs analogue.

Now and again we just need something to arrive on our doormat that we look forward to opening.

Print is still magic.

It smells. I have never smelt an email.

It feels good. I have never stroked an email.

People collect great print. I don’t know anyone who collects emails. Well, not on purpose.

I know the importance of Digital. I am building Hiut Denim Co by learning how to use these powerful digital tools. And am loving the learning.

But something tells me that they both need each other. Yup, Digital needs Analogue.

Like your right leg needs your left one.

How to Build a Great Brand with Very Little Money Do Workshop -London April 24th.

My Book. Do Purpose. Why brands with a purpose do better and matter more'

 

 

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