david hieatt

3 posts categorized “money”

HOW TO BUILD A GREAT BRAND WITH VERY LITTLE MONEY.

 

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How To Build A Great Brand With Very Little Money'.

Feb 19th. London. £300.

There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough:  By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.

How do you beat Goliath?  It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose and how to make that mean as much to your customer as it does to you. This workshop will give you some key insights into this, too.

I am not a theorist. I have built brands from nothing with next to nothing just by understanding a few key basic rules. I shares these insights with you on my course: 'How To Build A Brand With Very Little Money. 

What Will You Learn?

How to tell your story. 
How to give your brand a voice. 
How to get people to love your brand. 
The importance of 1000 true fans. 
The real advantages of being small. 
Is your idea going to change anything. 
How to put a moat around your idea. 
How to identify a niche before others. 
The importance of being first. 
How to fund it without losing control. 
How to build a great team without employing anyone.

How To Build A Great Brand With Very Little Money. London. Feb 19th.

My Book: Do Purpose.

 

Dear Richard Branson,

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Can you start a People’s Bank?

Where a bank is just a bank.

A bank that pays a fair interest.

A bank that lends wisely.

A bank that gives customers great customer service.

But, most importantly, a bank that doesn’t think its job is to take huge risks with our money.

We can’t stop the bankers paying themselves their bonuses no more than we can put the toothpaste back in its tube of a morning.

But we can stop banking with them.

And instead we can put our money into a new bank that we do trust.

I think there are a lot of people who would like to join that kind of bank.

The biggest investment you can make is in yourself, not your house.

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It isn’t money that pays your mortgage.

It’s your knowledge.

It’s your skill.

It’s what you have learnt over the years.

That’s what really pays the mortgage.

And that’s why you need to invest in you.

Go to the Ted talks.

Go to The Interesting talks.

Go to The Do Lectures.

Read Arden. Read Gladwell. Read Buffett.

Read trade journals. Read blogs. Read websites.

Do courses. Do listen. Do push yourself.

Put the extra hours in.

Never stop investing in you.

You will reap what you sow.

 


 

Have 3 months money in reserve.

Library - 3607
 

You should have nothing that you won’t resign over.

 

A small thing.

 

A big thing.

 

Anything.

 

Even better, start your own thing.

 

So you won’t have anyone to resign to.

 

But always have something to fall back on.

 

Never touch it.

 

Add to it if your incomings go up.

 

But it’s your freedom to walk away.

 

Don’t compromise your ideas or yourself.

 

Start saving, then never touch it.

 

The most important place that you will put it is in the back of your head.

 

 

 

 

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