How To Build A Great Brand With Very Little Money'.
Feb 19th. London. £300.
There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough: By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.
How do you beat Goliath? It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose and how to make that mean as much to your customer as it does to you. This workshop will give you some key insights into this, too.
I am not a theorist. I have built brands from nothing with next to nothing just by understanding a few key basic rules. I shares these insights with you on my course: 'How To Build A Brand With Very Little Money.
What Will You Learn?
How to tell your story.
How to give your brand a voice.
How to get people to love your brand.
The importance of 1000 true fans.
The real advantages of being small.
Is your idea going to change anything.
How to put a moat around your idea.
How to identify a niche before others.
The importance of being first.
How to fund it without losing control.
How to build a great team without employing anyone.
It doesn’t sound much, does it?
But how many coffee shops have you been to that can’t make a cup of coffee?
How many plumbers have you had who weren't much good at being plumbers?
And how many times have you bought something and thought 'I'll never buy that again'.
Yup,to do one thing well can take a lifetime to learn.
Even making a simple loaf of bread can take ten years to master.
But the rewarding thing about business is that if you can do one thing
well, it will be enough to keep you in business.
So choose your thing carefully.
Find your love.
Find the thing you think you can shine at.
Then work at it.
And be prepared to keep working at it.
Hone it. Push it. Master it.
And in time you can say that you do that one thing well.
Evan Williams describes it as being narrow.
Google didn’t try do everything well.
They did less.
But they did it better.
It had less on its search engine than others, but did it faster and more
Less is a good master.