How To Build A Great Brand With Very Little Money'.
Feb 19th. London. £300.
There has never been a better time to start a brand. There has never been a cheaper time, either. But when everyone has the same free tools as you, how do you stand out? The answer is simple enough: By learning how to use those tools with greater skill than anyone else. This workshop will give you some key insights into this.
How do you beat Goliath? It won’t be by out-spending them. But it will be by out-thinking them. It will also come from understanding what you are going to change. Understanding your purpose and how to make that mean as much to your customer as it does to you. This workshop will give you some key insights into this, too.
I am not a theorist. I have built brands from nothing with next to nothing just by understanding a few key basic rules. I shares these insights with you on my course: 'How To Build A Brand With Very Little Money.
What Will You Learn?
How to tell your story.
How to give your brand a voice.
How to get people to love your brand.
The importance of 1000 true fans.
The real advantages of being small.
Is your idea going to change anything.
How to put a moat around your idea.
How to identify a niche before others.
The importance of being first.
How to fund it without losing control.
How to build a great team without employing anyone.
This law is known as Pareto’s Law. It is named after an Italian economist Vilfredo Pareto. It is also known as the 80-20 rule. If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/ recognition/income will come from 20% of your output. So how can knowing this principle help you? Well, start by looking at your day. See where you spend most of your time. The likelihood is you will find out you spend most of your time on the things that you are not that good at. Too many meetings. Too much admin. Too much politics. This is called The Law of Oterap. (Pareto backwards). This is where you spend 80% of your time on the things you are least good at. And where you can make the least difference. You don’t need more time in the day. You don’t need to work longer hours. You don’t need to work weekends. You just need to spend more time on what you are brilliant at. And less time on all that other stuff.
Step beyond it and you can be judged.
There is a point on a runway during take off that a plane reaches V1 speed. Once it passes V1 it has reached the point of no return. The point where the take off cannot be aborted. The plane has to take off. Or crash.
In order to determine its V1 speed every plane will factor in its weight, wind-speed, weather conditions, slope, length of runway etc. So although there’s not a physical line drawn on each runway, it’s there.
But when it comes to our lives, there is no calculation to tell us when the right time to do something is. No marker on a runway for us.
Instead we all wait for the right time to do something without ever having a calculation to tell us when the right time is. Is it the right time to start a business? Is it the right time to take another job? Is it the right time to chase our dream?
So what happens? We tend to defer. We put barriers up that give us justification for not doing these things. ‘The economy isn’t great right now’. ‘I’ve got a big mortgage to pay’. ‘I need a little more experience. ‘
We wait for the right time without ever knowing how to define ‘right’. The simple truth is that there is never a right time. The stars don’t all suddenly line up in one neat little row to show us the way. On the other hand, there is never a wrong time either.
It’s called a leap of faith for a good reason. It’s a risk. And the outcome is far from certain. And that is why we tend to put off these life-changing decisions.
So maybe the answer is to create our own false V1 markers in the runway.
Set it. Stick to it. And then say ‘what the hell’ and jump.
And hope you can build some wings on the way down.
Each morning you go to the time bank.
The cashier gives you 86,400 seconds to spend.
You have to spend it come what may.
So you can or should make each second count.Or you can waste or flitter it away.
(Same as money, I guess)
But at the end of the day, there will be none left.
Ask yourself, did I spend it well today?