Big
corporations dominate.
They have more
money.
They have more
people.
They have distribution
tied up.
So how can a
small company stand out?
You can’t
outspend them, that’s for sure.
But you can
out-truth them.
So use honesty as
your marketing tool.
It’s cheap.
It’s unusual.
(Most big companies avoid it)
And perhaps most
importantly, you don’t have to make it up.
Hi David, any chance of sending the above photo to me? Can't quite make out the copy :)
Geoff
Posted by: Geoff Griffiths | 03/18/2010 at 12:16 PM
Lovely post David. After I read it I came across this movie for Pringel of Schotland. Rang the same bell so I thought I'd share.
http://www.youtube.com/watch?v=OoiW5-uA3_E
Posted by: Christian | 03/18/2010 at 04:48 PM
some day, i hope i get to work with you or at least, with people who share such beliefs.
Posted by: kedar | 03/18/2010 at 04:55 PM
But aren't Simple owned by the huge and hungry, multi-million dollar Deckers Corporation? Seems like just another big company pretending to be a small company. Clever marketing.
Posted by: James | 03/24/2010 at 01:17 PM
maybe they are now. but wasn't aware of that.
Posted by: [email protected] | 03/24/2010 at 03:21 PM
Yes. Simple started in 1991. Bought by Deckers in 1993.
Posted by: James | 03/25/2010 at 09:04 AM
thanks
Posted by: [email protected] | 03/25/2010 at 09:48 AM
La gente es estupenda consejos! Estoy totalmente de acuerdo con usted.
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