david hieatt

Honesty cuts through.

428 (1)

Big corporations dominate.

They have more money.

They have more people.

They have distribution tied up.

So how can a small company stand out?

You can’t outspend them, that’s for sure.

But you can out-truth them.

So use honesty as your marketing tool.

It’s cheap.

It’s unusual. (Most big companies avoid it)

And perhaps most importantly, you don’t have to make it up.






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Hi David, any chance of sending the above photo to me? Can't quite make out the copy :)


Lovely post David. After I read it I came across this movie for Pringel of Schotland. Rang the same bell so I thought I'd share.

some day, i hope i get to work with you or at least, with people who share such beliefs.

But aren't Simple owned by the huge and hungry, multi-million dollar Deckers Corporation? Seems like just another big company pretending to be a small company. Clever marketing.

maybe they are now. but wasn't aware of that.

Yes. Simple started in 1991. Bought by Deckers in 1993.


La gente es estupenda consejos! Estoy totalmente de acuerdo con usted.

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