david hieatt
Do one thing well
Time to go again
I took a look around to see which company I could call my jeans brand.
And I couldn’t find one.
So I am going to start a new jeans company in the spring.
I like quality. I like design. I like utility.
I like trying to change business models.
I like working for my customers.
I like working with talented enthusiastic people.
I like it when a company is striving to change things for the better.
I like being David in a world of Goliaths.
But I didn’t want to run around the same track again.
I wanted to do it differently this time.
So how are we going to do that?
Time, as they say, will reveal all.
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34R please.
Posted by: matt | 12/13/2010 at 04:39 PM
Have you checked out Tender, they sound a lot like your description.
Posted by: Steve Seamark | 12/13/2010 at 05:03 PM
Great News! I've had to stop buying Howies cos of a crazy sizing policy wiping out a demographic who are blest with a 38 inch waist and a long leg. This couldn't be more timely with my final remaining pair of 38L howies finally succombing to the strain. Today they gave a final sigh as they split just where they shouldn't. There is only so much patching up I can do so please please include a Long leg in your 38 inch waist range. Otherwise I'll be forced to go without christmas pudding this year and slim myself into a 36L. Cheers!
Posted by: Streety | 12/15/2010 at 02:16 PM
Good news indeed David. Keep the quality high and I will buy.
Posted by: dave prince | 12/17/2010 at 05:40 PM
Good to hear!
Let me know if you need a tester - I'm on what seems to be a never-ending quest for good fitting jeans. Size 14 sporty girls that have thighs and bums are sorely under-catered for (even at Howies!).
Posted by: Abigail | 12/28/2010 at 10:43 PM
Best of luck David. If your jeans are anywhere near as good as your blog is thought provoking, then they will be ace.
Posted by: Jono Stevens | 01/16/2011 at 05:26 PM
Oh, when you start your jeans company, you can use “I Like” as a tagline. Hehe, I thought about it because of this post. You can also use Facebook as a good promotional tool! It has a “like” feature, right? :D Good luck!
Posted by: Cameron Scott | 03/14/2012 at 10:30 PM