david hieatt

Sane People Quit.

Skull2

Starting a business is hard. You’ll work like a crazy thing and have to sustain that over a long period of time. Poor pay. Terrible hours. Tons of stress. Any normal, rational person would quit. And that’s what happens. When things get tough, and there will be a point when they do, sane people quit.

But entrepreneurs are different. They fall in love with the change they are making, 
so have to find a way to make it work. Their love stops them quitting. Love makes them persevere. Love blinkers them to all the worry and stress. And it’s their purpose that fuels that love.

Excerpt from my new book. Do Purpose. Why brands with a purpose do better and matter more.

 

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