david hieatt

In a perfect world everybody will love what you make. They will say nice things, tell their friends, and write letters to say just how much they love you. (Those things can and will happen, by the way.)

The reverse is also true. No matter what you do, there will be someone out there who will hate what you do. It’s going to happen. So get used to it. And remember because you stand for something, there will be people out there who will stand against you. The more you represent a new way of doing things, the more some people will form a resistance to it.

Don’t take it personally. Think of it this way, if you did something bland, it would be neither loved or hated. And it would end up in the worst of all places: Where no one gives a hoot about your product. Indifference is the real enemy. 

My new book: Do Purpose. Why brands with a purpose do better and matter more.  

More info on My Do Build a Great Brand for very little money Workshop in London in Sept: