david hieatt

And insight will come from you being the end user. You have to be the target market. Design for your need, for your frustrations, for your desires. You can’t imagine this out of thin air. You will have to be one of them. 

Nike were runners before they were businessmen. Patagonia were climbers before they started Patagonia. Apple were coders long before apple existed. It’s your job to make a great product for your customer. It’s also your job to understand what they are needs are before they know what they are.

You have to have an uncanny insight in their feelings. You can only do this by being one of them.

My new book: Do Purpose. Why brands with a purpose do better and matter more.  

More info on My Do Build a Great Brand for very little money Workshop in London in Sept:  

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