david hieatt

Nope, didn’t think so. There aren’t any. Zumba didn’t need advertising. The aerobic class he came up with was unique. So each class he took, people would go and tell their friends. From simple old fashioned word of mouth, it just grew. Now, there are 12 million people weekly taking Zumba classes in over 110,000 locations across more than 126 countries.

And it all started from Alberto ‘Beto’ Perez forgetting his music for a class he was teaching. So he had to improvise. He took the tapes he had in his backpack—consisting of traditional salsa and merengue music – and improvised a class using non-traditional aerobics music.

It wasn’t planned. It was a mistake. But the 'mistake product' was unique, different and much better than the traditional class he was supposed to teach.

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More info on My Do Build a Great Brand for very little money Workshop in London in Sept: