david hieatt

Some may think Amazon’s product are books and just about everything else, but maybe it is more than that. Books, plus all the other stuff, are what they sell. But its product is speed.

Speed of finding what you want. Speed of ordering. Speed of delivery. That speed and ease is what we remember even though we can’t remember what the last book we bought from them was. It’s the speed and the super easiness that keeps us coming back for more.

So really understanding what your product is, is important. But it may be different to what we think. Amazon don’t spend much time making better books. But they spend a bunch of time trying to get you a faster book. I read the other day that they are even considering delivering books by drones.  They know it’s the last mile of the delivery where things tend to slow down. Of course, their kindle delivers a book even faster.

My new book: Do Purpose. Why brands with a purpose do better and matter more.  

More info on My Do Build a Great Brand for very little money Workshop in London in Sept: