david hieatt

When you are involved in a startup, life can quickly go out of control. If you allow it to. Yes, there will be times when a deadline means burning the midnight oil. And yes, adrenaline is the fuel of startups but mostly because it is cheap. But not because it is the best fuel to build a long-term business.

So your job is to look after the team because they look after the business. So you have to make sure that those crazy times do not become the norm. You have to create a culture where people take their holidays, where late nights are the exception, where people eat well, sleep well, and use their time well. (Read David Allen’s Getting Things Done book. It is a secret weapon.)

Your team are more creative, think better, and much more fun to be around too,if you can create a culture of balance. 

More info on my Do brand workshop - Wales. Oct 17th.

More info on my Do brand workshop - London. Dec 5th.

My new book: Do Purpose. Why brands with a purpose do better and matter more.