david hieatt

I see it everyday. The buzzard on top of the lamppost just sitting there. Waiting. Watching. Listening. Still. Silent. Working smart by doing next to nothing.

When there’s a movement, it swoops down. And has lunch.

For the buzzard the lamppost serves two purposes. It gives it a vantage point. And saves its energy. When it flies, it is to hunt. It is not flying around in hope. It is flying on a mission to eat. Movement equals food.

For years I have subscribed to the Motley Fool subscription service. It’s an excellent service. Probably the best there out there. It teaches you how to look at the fundamentals of companies. It tells you their methodology of discovering the rule breakers. And it teaches you how to look at what the future markets for these rule breakers is likely to be. It encourages you to invest while these companies are still unknown by most.

Yesterday, I listened to a podcast Motley Fool put out about driverless cars. Its view is that they are going to happen. And when they do, there will be losers and winners. The losers will be the insurance companies. Why? Well, the number of crashes will be dramatically reduced to almost nothing.

The cars of the future will be computers with 4 wheels. So the winners will be the companies who can develop the chips that are capable of processing all this data to enable them to drive without you and I. They think they have spotted this company. A company who has developed a processor that can process all that information 10 times quicker. And so making the driverless car just a matter of time rather than if.

What is the Motley Fool? They are a lamppost. They allow you to see things early. They detect movement of a different kind. Once that movement has been spotted, it shares that knowledge. It is then up to its subscribers whether to act or not.

If the buzzard was down at ground level, it would have no overview. And therefore, it would eat less. Also, if it were constantly flying around searching for food, it would use up too much energy to sustain itself. Lampposts provide leverage by providing an overview. Lampposts allow buzzards to eat more.

A lamppost can be anything that allows you to see things early. It can be a book you read. A talk you listen to. A conference you attend. A holiday you go on. And yes, a subscription newsletter.

When you are up real close, you can’t see the context, you can see what’s around the corner, you can’t see what is coming.

Lampposts are important. They help you see things early.

 My Next Do Workshop -How to build a great brand with very little money'. March 6th Wales. 

My workshop in London April 24th.

 My Book. Do Purpose. Why brands with a purpose do better and matter more'. 

 

 

 

 

 

 

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