david hieatt

Be a Speed boat

A super tanker takes 21 miles to turn. And 16 Miles to stop. It’s good to know that because we tend to spend a lot of time talking about how much bigger our rivals are than us. But, if you view their size as their weakness, then you take a different view of your competition. And start to think how vulnerable they are to you, if you play to your strengths.

Their size makes them slow. And this world is speeding up. So play to your strength that you are small. Small means fast. Small means responsive. You don’t have to put your ideas to the board, you don’t have to put them into research, you can put them into action instead.

The world is changing fast. And it will be those who are most nimble that will do the best.

Yup, be a speedboat.

How to Build a Great Brand with Very Little Money Do Workshop -London April 24th.

My Book. Do Purpose. Why brands with a purpose do better and matter more'.

Photo by Andrew Paynter. www.andrewpaynter.com