david hieatt

How do you get big on Twitter? How do you get big on Instagram? The answer is to be there before others get there. Just like a train, get there early

For those who don’t know it, Periscope is a live streaming video free app. It looks like it will be huge. But it is early days.

But here is the thing. If you want to big on Periscope, don’t wait till wait it gets big. Do your learning when not many people are there. Work stuff out. Get good at it. And as you work it out, you will build an audience.

When we had our Hiut Denim Open Day, we live streamed it on Periscope. One of the first companies in the world to do its Keynote on it.

Did we know how to use it? Not really. We are learning by doing it. Our hunch is that it will be important for us. We have no marketing budget, so we looking for ways to tell the world we are here. But, as importantly, to have a way of speaking to our customers. To learn from them. To find out how to get better.

Right now, the audience on Periscope is small. But not for long. And when it changes, it will change quickly. And it will change en masse. So before it does that, I just thought I should grab a seat.

Oh, happy Birthday Periscope. It was one month old on the weekend.

Do Wales. June 4th-7th.

[email protected]

My Book:

http://thedobook.co/products/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more

Photo by Andrew Paynter.